The Domain, in collaboration with Bank of America and Starcom, invites area shoppers to experience “Shake Up the Way You Shop,” a 3-dimensional anamorphic installation designed by Dutch pop-surrealist Leon Keer.
Designed specifically for the Domain, the installation is the second within Bank of America’s #StreetSmart campaign, a social campaign that brings striking visuals and easy-to-digest messaging to the Millennial set in the form of street art. The goal of this project is to drive awareness and engagement for Bank of America’s Better Money Habits—a program that offers Millennials practical methods to create and maintain a healthy relationship with their finances.
Located in Domain II directly behind Santa’s workshop until December 23, the 8 foot-high x 13-foot wide scene is the outside of a winter cabin, complete with wreaths, snow, toys and a large snow globe. Messaging above the cabin reads, “Shake Up the Way You Shop,” encouraging shoppers to take part in the holiday season—the magic, the fun, the cheer—while also reminding them to be smart with their finances.
From most points on the pavement, shoppers will see a 2-dimensional, almost flat painting. Yet moving to a designated spot (marked by footprints and directions), the viewer will literally see the entire scene come to life in 3D. From there, friends and family can stand within the artwork, making them look as if they were actually inside the snow globe.
The hash tags #BetterMoneyHabits and #StreetSmart speak to the program and the campaign, and are to encourage the audience to snap a picture, tag and share their experience on Instagram and other social media channels.
Shake Up The Way You Shop
Through Wednesday, December 23, 2015
Domain II – behind Santa’s Workshop
11410 Century Oaks Terrace
Austin, TX 78758