A typical day for Rich Garza is, well, typical. He gets up, helps get the kids off to school, goes to work, makes time in the evening for family and puts the kids to bed.
But Rich isn’t exactly typical. He and his wife Elaine are entrepreneurs who also work together at Giant Noise, a full-service public relations and event marketing agency. He says that the business relationship has worked for them both. They’ve been fortunate to be able to “divide and concur” the work that needs to be done both at home and in business. Rich has been able to coach his kids’ soccer teams and be an active part of the family.
So after working in and around events with a fee for service model, Rich decided to produce his own event. He and musician, Alex Vallejo formed the Panchanga Latino Music Festival to fill a niche that hadn’t been touched previously. Five years later, it’s still growing strong with approximately 5,000 attendees expected this year.
“My wife and I have four and six year old girls and Alex has kids now too. We wanted to program a festival that we would want to go to,” says Rich.
He explains that Pachanga Fest is really three different festivals happening simultaneously when you include Niños Rock Pachanga, the kids section at the event which offers families music workshops and demos as well as kids activities such as clay tamale making, mexican folk art and crafts and a cupcake walk. “It’s two parks with four stages. There’s a lot going on,” says Rich.
People come from all over the world to attend Pachanga Fest and Rich says that programming the festival to address the diversity within the Latin market is the hardest part of producing the event. However, he’s found a way to make it work. “Friday and Saturday are two very different days,” says Rich. With the superstar Puerto Rican act, Calle 13 on Friday and the more accessible, kid-friendly programming on Saturday, Pachanga Fest makes for an entertaining weekend providing Austin with diversity and originality while allowing families to participate together. “Lots of people bring their kids. We find that many bring the kids during the day, take them home to the sitter and come back later that night. People really enjoy it,” says Rich.
Pachanga Fest is at Fiesta Gardens this Friday from 6:30 to 10:30 p.m. and Saturday from 1 p.m. to 10:30 p.m. Niños Rock Pachanga is open from 1 p.m. to 5 p.m. on Saturday. General admission tickets are $55 per person for both days. $38 for Friday night only and $20 for Saturday only tickets. Kids under 12 get in free. For more information visit http://pachangafest.com.
GIVEAWAY: Would you like to win two VIP tickets to Pachanga Fest? The VIP tickets (valued at $55 each) will include samplings from Austin restaurants including Papi Tino’s, Takoba, El Sol y La Luna, Handshakes and paletas by Mom & Pops. VIP’s will also enjoy a queso station featuring Frank, Vivo and Kerbey Lane that is curated by the Transmission Event’s Quesoff crew. VIPs will also enjoy being able to take a break in air conditioning, indoor restrooms, limited complimentary alcoholic beverages, and unlimited non-alcoholic beverages. The tickets are valid for Saturday only.
Details: The deadline to enter is Thursday, May 10, 2012 at 3:00pm CST. The winner will be announced here and contacted via email with 24 hours to respond to claim the tickets. Only one entry per household, please. The tickets hold no cash value. There is no purchase necessary.
What do you have to do to win? Fill out the form below. By filling out the form, you agree to the above terms of the giveaway.
About the author: Trish Morrison is the Founder of MomCom Austin, an event for working and entrepreneurial moms. She writes sometimes too. You can find her at momcomaustin.com, mamaontheverge.com and on Twitter at @MomComAustin. She is blessed with a patient and kind husband and a tenacious, brilliant daughter, who sometimes drives her crazy.
This giveaway is now closed. Thanks to all who entered and congrats to the winner, Izadora!