SXSW Spotlight: A Rock Show for Kids at the Fader Fort

We hope you have checked out our post on How to Enjoy SXSW 2013 With Your Family. We’re also running a few spotlights to give you more information about the family-friendly events which are coming up during SXSW. Have a great SX!


If you are bummed you can’t make it to Fader Fort this week, since the kids are off for Spring, Break, think again. This year, MyMusicRX and the Children’s Cancer Association are bringing a rock show for kids to South by Southwest that is open to the public and does not require a badge or wristband! Here are the details:


When: Thursday, March 14th from 10am-noon
Where: The FADER FORT Presented by Converse
1101 East 5th Street
Between San Marcos & Waller
Cost: $10 suggested donation to benefit MyMusicRX


Parents and kids of all ages are invited to stop by the music venue prior to door opening to participate in this variety show, witnessing an array of performers, sing-a-longs, interactive dancing, a hat making station, and free breakfast tacos and drinks. Following the variety show, Sallie Ford and The Sound Outside, and Jenny O will take the stage.

I was curious to learn more about the beneficiary of this event, so thanks to Regina Ellis, the Founder of MyMusicRx and The Children’s Cancer Association, for answering a few of my questions:Advertisement
LiveMom: I see that the Children’s Cancer Association has been around for decades. When and how did MyMusicRx become part of the CCA’s programming?

Regina: is an online, nationally facing extension of our original in-hospital program, MusicRx. For almost two decades, MusicRx has soothed and rejuvenated hospitalized children, teens, their family members, and the medical professionals who care for them by infusing the hospital environment with the healing power of music.

LiveMom: How many children and teens use the site?

Regina: We began MyMusicRx as a beta site with 200 seriously ill kids and teens. We’re relaunching the MyMusicRx site on March 15 and launching a national registration campaign.

LiveMom: How many in-hospital performances do you do each year?

Regina: MusicRx delivered music services 15,915 times and provided 530 palliative interactions last year.

LiveMom: So, anyone can “prescribe” music? How does that work?

Regina: Song prescriptions allow you to send music medicine to kids and teens who could use a little pick-me-up. Think of it as a song dedication. Anyone can visit to share a song that you think will make a MyMusicRx member feel better.

LiveMom: Are there any fees associated with using your site?

Regina: It’s 100% free!

LiveMom: What are ways anyone can provide content to help support the kids who use MyMusicRx?

Regina: Music lovers of all ages can download the free MyMusicRx app to purchase their iTunes music (5% of proceeds go to CCA). They can even prescribe music as medicine, sharing songs that match a kid’s mood or lifts his or her spirits.

LiveMom: Any tips for attending the event?

Regina: Bring a kiddo, a smile, and a song to prescribe.

LiveMom: Is there anything else you think we should know about the organization or the Rock Show for Kids?

Regina: We’re tremendously thrilled to be a part of You Who, the Portland-based kids rock variety show. Chris Funk and Seann McKeel have opened their arms and their hearts to the CCA family and we’re proud to be a part of such a hip kids show with tremendous champions.

I’ll be there on Thursday, so come and say hi if you see me!

What’s your favorite family-friendly SXSW event?

[author] [author_image timthumb=’on’][/author_image] [author_info]A native Austinite and soccer-playing mom, Nicole uses her 6-year-old son as an excuse to rediscover her hometown through his eyes. In Thoreau’s words, her mission is to “suck out all the marrow of life”, or in her son’s words, to cultivate in him a love of “advenchers”.[/author_info] [/author]

About Nicole Basham 793 Articles
A native Austinite and soccer-playing mom, Nicole uses her 10-year-old son as an excuse to rediscover her hometown through his eyes. In Thoreau's words, her mission is to "suck out all the marrow of life", or in her son's words, to cultivate in him a love of "advenchers".